Gamification
Turn play into progress players can feel
Levels, missions, rewards and marketplaces that give every session a next step, configured by your team and measured in real time.
- Points and levels across every vertical
- Missions, mystery rewards and leaderboards
- Every rule editable without a release
Journeys
Level-based journeys
Players earn points from wagers, deposits, logins and missions. Level thresholds unlock rewards, cashback rates and status perks, and seasons can reset the ladder to keep it fresh.
- Point rules per product, game category and territory
- Level ladders with unlocks at each step
- Seasonal resets with carried-over status
- Progress visible in the player account and in every lobby
Configuration
Configured in the back-office, not in code
Your team defines point rules, level ladders, reward catalogues and visuals. Preview a journey before it goes live, schedule changes and run variants side by side.
- Rule builder with preview
- Scheduled activation and expiry
- Per-brand and per-territory variants
- Change history with who changed what
Rewards
A marketplace of rewards
Points are only motivating when they buy something worth having. The marketplace lets players choose.
Engagement
Mystery rewards and missions
Mystery boxes
Weighted prize tables with guaranteed floors and configurable ceilings.
Daily and weekly missions
Multi-step objectives that can span casino, sportsbook and lotto in one journey.
Tournaments and leaderboards
Time-boxed races on wagers, wins or points with prize tables per rank.
Targeting
Dynamic segmentation
Journeys target segments built from lifecycle stage, value tier, product preference and territory. Segments update as behaviour changes, so a player moves between journeys without anyone lifting a finger.
- Segments shared with the Bonus Engine and messaging
- Automatic entry and exit as behaviour changes
- At-risk and self-excluded players excluded by default
Priority
Priority and visibility control
When several promotions, missions and messages qualify at once, priority rules decide what the player sees first, with caps so nobody is buried in offers.
- Priority ordering per placement
- Conflict rules between campaigns
- Frequency caps per player and per channel
Measurement
Real-time tracking
Players see their progress the moment it changes. Your team sees participation, completion rates and reward cost per journey in the command centre.
- Live progress in the player account
- Participation and completion dashboards
- Reward cost attributed to each journey
See gamification running on a live lobby
We will show you a journey from first login to reward redemption and the reports behind it.